How we see it

Innovators are out there.


"Out there."

That phrase sure conjures up a lot of meaning, doesn't it?

On one hand, it means they exist. Innovators are real and can be found, as long as you know how and where to look. When searching for innovation, it's important to find innovators, just like if you're looking for music, it helps to find musicians. While everyone is capable of innovation (or music), there are people who embody it; who could say it sits at the core of who they are.

But out there also means that innovators can be a little different. Natural innovators think outside the box, see problems from fresh and often unusual angles, can ignore convention, and focus much more on how details, nuance, and intricacy contribute to meaning than what is seen on the surface. And they love change.

What we have to be realistic about, though, is that change is challenging.

In our business lives, we often know that something must be added, subtracted, or altered, but we struggle to move to action, troubled with identifying the ROI of change, disrupting the harmony of the people or processes already in place, or choosing the best time to act.

By separating exploration from action, it's possible to innovate in the most productive way. This style offers two great benefits. First, it creates a lot of ideas, and this is key because multiple viewpoints come together to create a much more accurate and successful strategy than one person's idea of the best way to solve a problem. Second, it allows for change to be deliberate and strategic, rather than reactive.

Change is inevitable in our businesses, and avoiding, fighting, or apologizing for it is folly. What's key is that the changes are deliberate, expertly-crafted strategies that will thrive in the real world. Get out there.




Evan LaPointe