What is Superhuman Intelligence?

Superhuman Intelligence is what you get when the intelligence of your organization combines, instead of competes.

It’s in the middle

For most organizations, the greatest aggregate intelligence lies in the middle of the organization, where people are neither too high nor too low in the org to lose touch with what is happening in the day-to-day reality of sales, marketing, product, customer experience, support, account management, technology, and more. Because the middle can be so large, specific habits, technique, and cadence must be implemented to allow that intelligence to aggregate, rather than fragment and diverge.

When we have a challenging issue to tackle, it’s this middle of the organization that is best-suited to solve it, but only when we are able to set the stage for genius instead of chaos.

It’s Psychology-Driven

There are multiple types of intelligence that are very different from one another. Our individual psychologies give us talents for different kinds of intelligence, but also create weaknesses. We can supplement those talents and weaknesses with skills - things we learn to be better at - but skills may never work as well as talents, especially when they conflict and we get bias. The true solution is partnership - deliberately finding people who are exceptionally strong where you are weak and discovering what you are missing.

Below are four critical forms of intelligence that are part of a larger set of psychologically-influenced talents. Others, including Emotional Intelligence (Compassion), Risk Intelligence (Neuroticism), Social Intelligence (Politeness), Operational Intelligence (Orderliness), and more may also be critical for you.

It’s not about who is right. it’s the fact that nobody is right.

The key for you is to apply many types of intelligence - specifically, many people with those talents - to a problem so you are seeing the problem from many useful angles. Each group, role, or even each task will have an optimal mix, and we specialize in helping teams understand how to be as deliberate as the situation calls for.

A surprising number of stalemates are solved when we stop trying to declare a winning person and start trying to build a winning idea.

Superhuman Intelligence is FAST, not Slow

Do you know how many 1-hour meetings it takes to solve a 3-hour puzzle? About 15. Over 3 months. Now does that 4-hour meeting still seem so ridiculous?

Long meetings allow you to finish conversations, not just start them. And once you become great at finishing conversations, miraculously, you will see something you’ve never seen before: free time. As you perfect the craft of longer meetings designed to finish conversations, rather than just start them, you will watch them become shorter. You new skills at combining rather than competing will result in speed, practically overnight.

Once you have the habit ingrained, you can assemble the ideal team for any question or problem and crush your obstacle with intellectual might.


The Many Types of Intelligence

While most organizations consider information to be intelligence, true intelligence comes in several concrete flavors that each take you much farther.

Getting closer to perfection comes through the elimination of mistakes, most of which are completely preventable and instantly recognizable by certain kinds of intelligence. Here are a few examples of core intelligences your organization can benefit from aggregating.


Empirical Intelligence

Data. Facts. Information.

You need to know the truth about your business, your market, your industry. Today, we are swimming in data. While data and empirical information is critical, the facts alone are never enough for Superhuman Intelligence.


Analytical Intelligence

Where there’s smoke, there’s fire.

We have all seen it: someone is stuck on a literal interpretation when the rest of us know the information is just pointing at another story. They are stuck seeing the smoke instead of knowing there is fire. Analytical intelligence is the ability to read between the lines and understand the interconnectedness of systems, root causes, and inferred truth, even if it’s not what we are seeing directly.


Creative Intelligence

The Beatles didn’t rely on polls. Michaelangelo didn’t use industry research.

While creativity is boosted by other forms of intelligence, creativity can and does exist independently. And if your organization doesn’t have a raw talent for creative intelligence and design at its disposal, competitors and new entrants will have little trouble designing superior products, solutions, messaging, and experiences that attract your customers away.



Are you able to choose inaction? Able to read the small signals? Do you know when to throw away what seems like a fine strategy and start over again?

Pixar knew, when they threw away the entire first edit of Toy Story and rewrote the script.

Wisdom sees beyond academic understanding, logical ideas, the plans we had, and things that should work. Wisdom relies on the small, nuanced bits of insight, not the coarse obvious factors.